Michelle Violy Harper is NYBAY's consultant in all things fashionable, stylish and luxurious.  She is a recognized leader in the beauty and lifestyle industry bringing over 20 years of extensive experience in brand strategy, marketing, communications, and development. Her approach blends creativity with analytical thinking, focusing on innovative brand development and repositioning strategies with measurable outcomes. 

 

Throughout her career, Michelle has made significant contributions to widely recognized and acclaimed brands. At 27, she founded her first beauty company, transforming it into a multi-million dollar enterprise.  While consulting with Hourglass Cosmetics, she played a key role in launching campaign and marketing initiatives alongside the CEO and CMO, with the company achieving annual sales of $70 million.  As a key team member of Tata Harper Skincare, she contributed to the company’s yearly sales of $50 million through pioneering and effective marketing initiatives. Additionally, Michelle's work with Sol de Janeiro Body Care assisted in the brand’s success, with their annual sales reaching approximately $300 million, particularly through campaigns for the brand’s owned social media channels as well as content for Sephora’s website.

 

Beyond her business accomplishments, Michelle is celebrated for her ability to create a new cultural lexicon. Recognized for her unique style, she has been honored with multiple nominations and placements in Vanity Fair's Best Dressed List, the New York Times, and featured in Vogue as well as fashion publications worldwide. 

 

International fashion houses have hired Michelle for their print and television campaigns which further highlight the strong demand for her distinctive vision.  With her understanding of content, color, material, and form, Michelle crafts iconic and cultural narratives that generate high-impact results.